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HX (UX/CX) Design Leader

David
Snodgrass

Experience Architect

20+

Years Driving Change

25+

Organizations Transformed

$Ms

Impact

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Turned broken journeys into revenue, loyalty, and organizational clarity.

Over 20+ years, I have helped organizations stop guessing and start seeing the full picture - connecting customer, employee, and operational experience into a single, measurable system. The result: faster decisions, aligned teams, and experiences people actually remember.

At Sonic Automotive, I stood up the first journey management practice for a Fortune 200 auto retailer. At EXPRESS, I shipped their first design system and drove WCAG AA compliance across all digital products. As a fractional CXO, I took Voicera from concept to validated product-market fit in under a year.

The pattern is the same everywhere: find the gap between what the business intends and what people actually experience, then close it.

Location

Columbus, Ohio

Education

Bachelor of Science

The Ohio State University

Certifications

IBM Enterprise Design Thinking

Co-Creator · Practitioner · Team Essentials for AI

Where design & strategy meet outcomes.

Every role left the organization in a measurably better place.

Your customers already know what's broken. Let's prove it and fix it.

If your organization is ready to close the gap between what you promise and what people actually experience, I can help you get there -- and measure the difference.